Reddit 三季度营收超预期但四季度指引偏弱,拟测试强制登录
Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks
Reddit은 3분기 주당 순이익이 1.40달러, 매출이 8억 9,500만 달러로 보고했는데, 이는 둘 다 LSEG의 기대치보다 높은 수치입니다. 그러나 4분기 매출 가이던스는 10억~10억3000만 달러로 월스트리트 전망치 10억5000만 달러보다 낮았다. 종소리 이후 주가는 11% 이상 하락했다.
Reddit's third-quarter results exceeded expectations but its fourth-quarter guidance fell short of expectations. Its stock price fell sharply after the market closed, reflecting the market's increased sensitivity to the prospects of monetizing ads on social platforms. The planned test of forced login means that the platform is trying to reduce its reliance on search traffic and strengthen its own user assets. The effectiveness of this strategic adjustment will affect the pace of advertising revenue. For gold and foreign exchange traders, this is marginal information at the level of risk preference. They can pay attention to the transmission of risk aversion sentiment caused by fluctuations in the US stock technology sector, but a single company's financial report itself does not constitute a macro trading signal.
财报与登录墙计划放在一起,能看清搜索导流下滑如何改变社交平台的用户与广告策略。
来源:CNBC Top News · cnbc.com