Reddit 三季度营收超预期但四季度指引偏弱，拟测试强制登录
Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks
Reddit melaporkan laba per saham kuartal ketiga sebesar $1,40 dan pendapatan $895 juta, keduanya lebih tinggi dari ekspektasi LSEG. Namun, panduan pendapatan kuartal keempat adalah $1 miliar hingga $1,03 miliar, lebih rendah dari perkiraan Wall Street sebesar $1,05 miliar. Harga saham turun lebih dari 11% setelah bel.
Reddit's third-quarter results exceeded expectations but its fourth-quarter guidance fell short of expectations. Its stock price fell sharply after the market closed, reflecting the market's increased sensitivity to the prospects of monetizing ads on social platforms. The planned test of forced login means that the platform is trying to reduce its reliance on search traffic and strengthen its own user assets. The effectiveness of this strategic adjustment will affect the pace of advertising revenue. For gold and foreign exchange traders, this is marginal information at the level of risk preference. They can pay attention to the transmission of risk aversion sentiment caused by fluctuations in the US stock technology sector, but a single company's financial report itself does not constitute a macro trading signal.
财报与登录墙计划放在一起，能看清搜索导流下滑如何改变社交平台的用户与广告策略。
来源：CNBC Top News · cnbc.com